These are the best Hasselblad lenses for fashion photography, chosen for how they deliver flattering rendering, neutral color, fast and repeatable focus, and leaf-shutter flexibility for strobe work across the modern X system and the classic H and V platforms. Fashion is about control and polish: lenses that shape faces and silhouettes beautifully, hold micro-contrast in mixed light, sync cleanly with flash on location, and offer focal lengths that move from full-look environmental frames to tight beauty without breaking rhythm. On X bodies, start with the XCD 80mm f/1.9—the cinematic portrait flagship with lush falloff and crisp micro-contrast for beauty, accessories, and low-key window light; add the XCD 90mm f/2.5 V (fast AF, compact, modern coatings) for travel/editorial sets, and the XCD 135mm f/2.8 with its 1.7× converter when you want long, elegant compression and consistent color from tight headshots to runway detail. The XCD 55mm f/2.5 V and XCD 45mm f/3.5 bridge to three-quarter looks and environmental fashion stories, while the XCD 38mm f/2.5 V or XCD 30mm f/3.5 handles studio wides and location interiors with rectilinear discipline; for hero wides and architecture-meets-fashion, the XCD 21mm f/4 keeps lines clean and flare in check. The XCD 120mm f/3.5 Macro is a secret weapon for accessories and beauty—flat-field sharpness, graceful skin tone handling, and a working distance that leaves space for flags and reflectors. When you need zoom flexibility with prime-like rendering, the XCD 35–75mm f/3.5–4.5 is the native all-rounder for look-to-detail coverage; stepping into the H lineup via the XH adapter unlocks leaf-shutter workhorses like the HC 100mm f/2.2 (legendary portrait/fashion perspective with creamy blur), HC 150mm f/3.2 (silky compression for editorial), and the HCD 35–90mm f/4–5.6 for studio/location versatility; the HC 50–110mm f/3.5–4.5 is a classic runway/editorial zoom with refined tonality and long, precise focus throws. V-system shooters—and X users via the XV adapter—have timeless options that defined fashion looks for decades: the Planar 80mm f/2.8 for balanced, neutral rendering, the Sonnar 150mm f/4 for graceful compression, and, for focal-plane 200-series bodies (or adapted to X using the electronic shutter), the cult Planar 110mm f/2 with its iconic, velvety falloff; pair any of these with the FlexBody or a tech-camera when tilt helps keep garments sharp from hem to headpiece. Image priorities for the best Hasselblad fashion glass are clear: neutral color and high micro-contrast for clean skin and fabric texture, controlled longitudinal CA so speculars on sequins and satin don’t fringe, modest focus breathing for natural video pulls, and mechanics that make small focus trims repeatable on tethered sets; leaf shutters in XCD/HC (and many V lenses) let you sync strobes at high speeds for noon-day fill and sky control, while the X2D’s IBIS steadies handheld editorial frames with unstabilized glass. Workflow details finish the look—standardize filter sizes with step-up rings for diffusion/CPL/ND, carry a slim CPL to tame glare on patent leather and gloss (watch polarization on wide angles), map custom buttons for AF-lock and depth-check when shooting at wide apertures, and favor f/2–f/4 for beauty, f/4–f/8 for full looks that need garment detail; for video, stay near 1/50–1/125 shutter and lean on the quiet, fast “V” series primes for smooth racking. The practical kit recipe is simple: anchor with XCD 80/1.9 for beauty and shallow-depth portraits, add XCD 55V (or 45) for three-quarter and street-editorial, bring XCD 135 (plus 1.7×) or HC 150 for long, elegant compression, keep XCD 120 Macro for accessories and skin detail, and round it out with XCD 35–75 or HCD 35–90 when you need flexible framing; V shooters can run 80 Planar + 150 Sonnar (and 110/2 on 200-series) for the classic medium-format fashion look. Whether you’re crafting clean studio beauty, sun-splashed resort campaigns, night-street editorials, or runway reportage under mixed LEDs and strobes, the best Hasselblad lenses for fashion photography deliver the tonality, separation, and flash-friendly control that make garments, skin, and movement look luxurious and intentional straight out of camera.