Fujifilm GFX 100S

❤️4.1K
Picture of the Fujifilm GFX 100S camera

$4,999.00

Price Updated from Amazon: 12-06-2024

Type

Mirrorless

Sensor

Medium Format

Lens Mount

Fujifilm G

Features

  • 🎥4K Video
  • 📶Bluetooth
  • 💾Dual Card Slots
  • 🔄Flip Screen
  • 🤳Image Stabilization
  • 📱Touchscreen
  • Weather-Sealing
  • 🌐Wi-Fi

Fujifilm GFX 50S II

❤️3.8K
Picture of the Fujifilm GFX 50S II camera

$4,338.00

Price Updated from Amazon: 12-06-2024

Type

Mirrorless

Sensor

Medium Format

Lens Mount

Fujifilm G

Features

  • 📶Bluetooth
  • 💾Dual Card Slots
  • 🔄Flip Screen
  • 🤳Image Stabilization
  • 📱Touchscreen
  • Weather-Sealing
  • 🌐Wi-Fi

Fujifilm GFX 100 II

❤️3.7K
Picture of the Fujifilm GFX 100 II camera

$7,499.00

Price Updated from Amazon: 12-06-2024

Type

Mirrorless

Sensor

Medium Format

Lens Mount

Fujifilm G

Features

  • 🎥4K Video
  • 📽️8K Video
  • 📶Bluetooth
  • 💾Dual Card Slots
  • 🔄Flip Screen
  • 🤳Image Stabilization
  • 📱Touchscreen
  • Weather-Sealing
  • 🌐Wi-Fi

Fujifilm GFX 100

❤️3.6K
Picture of the Fujifilm GFX 100 camera

$6,699.00

Price Updated from Amazon: 12-06-2024

Type

Mirrorless

Sensor

Medium Format

Lens Mount

Fujifilm G

Features

  • 🎥4K Video
  • 📶Bluetooth
  • 💾Dual Card Slots
  • 🔄Flip Screen
  • 🤳Image Stabilization
  • 📱Touchscreen
  • Weather-Sealing
  • 🌐Wi-Fi

Fujifilm GFX 100S II

❤️3.5K
Picture of the Fujifilm GFX 100S II camera

$4,999.00

Price Updated from Amazon: 12-06-2024

Type

Mirrorless

Sensor

Medium Format

Lens Mount

Fujifilm G

Features

  • 🎥4K Video
  • 📶Bluetooth
  • 💾Dual Card Slots
  • 🔄Flip Screen
  • 🤳Image Stabilization
  • 📱Touchscreen
  • Weather-Sealing
  • 🌐Wi-Fi

Fujifilm GFX 50S

❤️3.2K
Picture of the Fujifilm GFX 50S camera

$6,499.00

Price Updated from Amazon: 12-06-2024

Type

Mirrorless

Sensor

Medium Format

Lens Mount

Fujifilm G

Features

  • 📶Bluetooth
  • 💾Dual Card Slots
  • 📱Touchscreen
  • Weather-Sealing
  • 🌐Wi-Fi

Fujifilm GFX 50R

❤️3.1K
Picture of the Fujifilm GFX 50R camera

$2,445.00

Price Updated from Amazon: 12-06-2024

Type

Mirrorless

Sensor

Medium Format

Lens Mount

Fujifilm G

Features

  • 📶Bluetooth
  • 💾Dual Card Slots
  • 📱Touchscreen
  • Weather-Sealing
  • 🌐Wi-Fi

Hasselblad X1D II 50C

❤️2.5K
Picture of the Hasselblad X1D II 50C camera

N/A

Price Updated from Amazon: 12-06-2024

Type

Mirrorless

Sensor

Medium Format

Lens Mount

Hasselblad X

Features

  • 📱Touchscreen
  • 🌐Wi-Fi
  • 💾Dual Card Slots
  • Weather-Sealing

Hasselblad X2D 100c

❤️2.3K
Picture of the Hasselblad X2D 100c camera

$8,199.00

Price Updated from Amazon: 12-06-2024

Type

Mirrorless

Sensor

Medium Format

Lens Mount

Hasselblad X

Features

  • 🤳Image Stabilization
  • 📱Touchscreen
  • 🌐Wi-Fi
  • 💾Dual Card Slots

Hasselblad X1D

❤️2.0K
Picture of the Hasselblad X1D camera

$6,995.00

Price Updated from Amazon: 12-06-2024

Type

Mirrorless

Sensor

Medium Format

Lens Mount

Hasselblad X

Features

  • 📱Touchscreen
  • 🌐Wi-Fi
  • 💾Dual Card Slots
  • Weather-Sealing

Best Medium Format Cameras for Fashion Photography in 2025

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These are the best medium format cameras for fashion photography, chosen for their unparalleled resolution, tonal richness, and color fidelity—qualities that elevate fashion imagery from mere documentation to visual artistry. Medium format systems remain the darling of fashion photographers for their ability to deliver breathtaking detail, dynamic range, and graceful rendering of fabric, skin texture, and light. These cameras blend technical mastery with aesthetic elegance, giving fashion creatives the tools to craft images that define trends, beauty, and storytelling. Incredible resolution for magazine spreads and exhibitions. Cameras like the Fujifilm GFX100 II and GFX100S boast 102MP sensors that capture every nuance of couture, fabric weave, and skin tone. Such ultra-high resolution ensures that even when cropped tightly for editorial spreads, billboards, or gallery prints, images retain exquisite clarity. The GFX50S II, with its 50MP sensor, still delivers exceptional detail—perfect for digital lookbooks, campaign images, and commercial fashion work where finesse matters. Superior color science and tonal depth. Medium format cameras excel at rendering subtle skin tones, nuanced fabrics, and dramatic lighting with finesse. The high bit depth and wide dynamic range capture smooth tonal transitions—crucial when working with rich textures like silk, leather, lace, or metallic fabrics. Colors stay true and punchy, whether you're photographing in natural daylight, boutique lighting, or high-contrast studio setups. Lens excellence that accentuates fashion. The Fujifilm GF lens lineup offers impeccable optics like the GF 110mm f/2 R LM WR, a portrait favorite for creamy bokeh and sharp eyes, or the GF 80mm f/1.7 for lush isolation and dreamy backgrounds. Wide options like the GF 45mm f/2.8 or GF 63mm f/2.8 give an editorial field of view while maintaining edge-to-edge sharpness. These lenses let fashion photographers sculpt the frame—drawing attention to the model, the clothing, and the mood. Frame rate and tethering enhance studio workflows. Modern medium format bodies support fast burst rates (e.g., 5–8 fps on models like the GFX100S), enabling photographers to catch fleeting expressions and dynamic poses. Paired with professional studio tethering via USB-C or wireless LAN, photographers and art directors can review images live on large screens—crucial for refining styling, lighting, and mood in real time. Built for high-end production environments. Rugged, weather-sealed bodies like the GFX100 II and GFX100S are reliable on fashion sets—from dusty runways to beach shoots. Their robust build quality ensures consistent performance under harsh lighting or location setups, providing photographers with confidence and durability on demanding shoots. Creative profiles for visual impact. Fujifilm's renowned film simulations (like Classic Chrome, Provia, or Acros) offer photographers cinematic and stylized looks right out of camera—a huge time saver for editorial work. These profiles help establish mood and tone, giving fashion imagery a distinctive aesthetic without heavy post-production. Tethered RAW workflow for maximum flexibility. While JPEGs with film simulations look great straight from capture, shooting in RAW allows full post-processing control. The high bit-depth RAW files from medium format sensors provide tonal latitude for refining contrast, color, and skin detail—essential for delivering refined visual narratives in editorial and commercial fashion. Intentional process suits fashion shoots. Fashion photography is as much about vision as equipment—requiring deliberate composition, lighting, and direction. Medium format bodies, with their thoughtful ergonomics and deliberate shooting experience, encourage a focus on framing, model interaction, and atmosphere—laning perfectly with the artistic direction integral to style shoots. Whether crafting high-impact editorial spreads, luxurious commercial campaigns, or avant-garde fashion films, the best medium format cameras for fashion photography deliver the resolution, color fidelity, and optical artistry required to capture beauty in its highest form. They stand not just as tools, but as creative partners in fashion’s visual storytelling.

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