This is a guide covering TikTok marketing.
TikTok, the name itself a viral one.
It is a social media platform where influencers, brands are adding up every day to try their luck to build a community.
The growing trend of popularity of this platform for millennials and Gen Z is amazing.
If you belong to these generations and did not have TikTok in your account, you are far behind the trend.
How Should Brands Use TikTok?
Many brands still do not feel the urge to have a TikTok account.
But this is somehow turning them down to miss all the fun. So, the first thing is you have to download the app from the app store. It is available on both Android and iOS devices.
Then, create a profile with your Gmail, insert all the details in your profile bio, and upload a clear image.
You must upload a clear idea of the brand logo or name for people to know about your brand.
Write a profile bio to the point which has meaning to the audiences.
Before you plunge into making videos, try to check TikTok videos of others. You can particularly search for videos under your niche.
You will get an idea and then shoot a video, add the trending music, add filters, texts and make shareable content.
Remember to choose your tone of the footage, humorous or serious.
Accordingly, create content that is educational, informative, and inspiring.
On that note, here are the six ways that brands can use TikTok Marketing and even go viral.
TikTok Marketing Tips
1. Use of Hashtag and Hashtag Challenges
The hashtag is a powerful mode for anyone in TikTok to grow.
For brands, hashtags are important because it helps you increase your brand reach.
If you post a picture and do not use any hashtag below, you are doing it incorrectly.
Therefore, it is time for you to dig deep and search for relevant hashtags related to your niche and post.
If you are still unaware of the same hashtags, then TikTok suggests competitive keywords that you can use.
Type on the search bar, and related to the word you type, there will be multiple suggestions, and you can select them for your posts.
If you use these hashtags, people will search with those competitive ones, and there is a high chance your posts will show up.
Do not use a highly competitive single-word hashtag because the search volume is too much, and your post may lose.
You can even be a part of the existing hashtag challenge, or you can create a new hashtag challenge to grab the attention of the users and customers of your products.
You can go viral with this first tactic.
2. Collaborate with Influencers
Influencers show their skill to talk about various brands and products that they use and help their audience know about the product.
In that case, you must have a list of influencers with whom your brand work ethics match.
You must start with small influencers if you are a small business owner.
Later, once your business establishes and you have good bargaining skills, you can collaborate with top influencers who work in your niche.
It gives you a proper understanding of how influencer marketing works.
3. Looking for TikTok Ads
Opt for the option of TikTok Ads in the TikTok platform so you can promote your products and brand as well.
There is a list of ads that you can look for. TopView for real estate premium, Brand Takeover for a dynamic display, In-Feed Ads appear in Front Section.
Exclusive Hashtag Challenge for 3-6 days package and the average engagement rate is 8.5%.
The use of Branded Effects includes filters, special effects, and stickers.
4. Pro TikTok Accounts
Are you serious about your brand’s popularity?
Then, you must sign up for a pro account where you will get certain additional features.
It will help you take a close view of analytics.
You can stay connected with the community, closely ideas and requirements of the community.
It gives you all the insights, which helps you decide what better you can do with your brand and for your potential audiences.
5. Be Creative with Editing
There are numerous editing tools like one, for example is InVideo which makes editing fun.
You can edit the videos in such a manner that it looks fantastic.
You can also try a new style of editing the footage and attract the masses.
Chances are high to go viral with unique and out-of-the-box thinking in editing games.
It would help if you practiced editing in your free time to edit the videos or pictures to give a trendiness to your TikTok videos.
Editing does not need any formal education. You must know the tool nicely and try to use the features for research and experiment.
It will help you understand how to edit, and once you have the confidence, you can easily edit any videos of your choice.
6. Be Consistent
Planning and scheduling your content is essential. It helps you remain consistent.
You must post videos regularly or thrice a week to grab the attention of the audience.
Consistency is the key to achieve success, and you may go viral with your videos.
So do not lose hope if you are not getting views on the first day, the first week, or even the first month. It’s never too late to go viral.
Batching your content helps you save time and do not be too late to follow a trend.
Always try to frame content with a unique touch within two to three days of an ongoing trend.
Not all brands get all types of success or go viral overnight.
But, with the right amount of experimentation, you can try to make a respectable position on TikTok.
It is a platform that strongly influences the upcoming generation.
Therefore, never stop engaging with your community, and you can do it all right.
It helps you find faithful followers that will mean a lot to establish your brand.