In this guide, we’ll be discussing Facebook cover photos.
If you’ve ever been wondering how to get the proper dimensions and photo size for your Facebook cover photo both on desktop and mobile, then this guide is for you.
After reading this guide, you should understand:
- The importance of Facebook cover photos
- Facebook cover photo dimensions
- Facebook mobile cover photo dimension
- Facebook cover photo ideas
- Common Facebook cover photo mistakes
- Where to find Facebook cover photos
Let’s dive in.
The Importance of Facebook Cover Photos
Facebook cover photos are one of the first things that users see when they land on your Facebook page, Facebook group, or Facebook business page.
With that being said, you’ll want to make a good first impression.
You’ll want a Facebook cover photo that is not blurry or pixelated, and one that aligns with your corporate/brand image.
Facebook Cover Photo Dimensions
What is the aspect ratio of Facebook cover photos?
According to Facebook’s Help Center, your cover photo displays at 820 pixels wide by 312 pixels tall on your Page on computers and 640 pixels wide by 360 pixels tall on smartphones.
Your Facebook cover photo must also be at least 400 pixels wide and 150 pixels tall.
With that being said, it’s recommended that you use the dimensions of 820px wide by 360 pixels tall and to ensure the text and graphics you have are kept in the middle “safe area.”
Best file type for Facebook cover photos
According to Facebook, the best file type when it comes to your Facebook cover photos can be both a JPG file and a PNG file.
Use a JPG file if your Facebook cover photo is a picture of something and a PNG if your Facebook cover photo is mainly a logo or text.
JPG’s load fastest as an sRGB JPGs file that is 851 pixels wide, 315 pixels tall and less than 100 kilobytes.
For cover photos with logo or text in them, you may have better results with a PNG.
Facebook Mobile Cover Photo Dimensions
When it comes to your Facebook Mobile cover photo, you can’t pick a separate photo to fit the dimensions on mobile.
Because of this, we recommended the 820px wide by 360 pixels tall dimensions as mentioned earlier. By keeping your main text and graphics in that safe area in the middle, it will ensure it shows up on both desktop and mobile.
Facebook Cover Photo Ideas
We now know the proper dimension of a Facebook cover photo, but you may be wondering what to actually include in your cover photo.
Should it be a logo? Should it be a picture? Should it just be text?
Let’s dive into some ideas:
1. Show favorite picture
The first idea for your Facebook cover photo is to show your favorite picture.
If you are just using Facebook as a regular user and not as a business then this is the option most people will choose.
This is the route I went with my own personal Facebook page.
The rest of the tips are for business/companies or personal brands.
2. List out logo or mission statement
The second idea is to just list out your mission statement along with your logo, just your logo, or also just your mission statement.
If it is a newer company and not that many people know what you do, this is a good option.
It is the most default option. This is the route we currently use with our brand new Imaginated.com Facebook Group.
3. Advertise upcoming events
The third idea is to advertise an upcoming event that you may have.
For example if there is a webinar, conference, or content that is coming up, then you should promote it in your Facebook cover photo to let users know above the event.
4. Feature a user testimonial/quote
The fourth idea for a Facebook cover photo is to feature a user testimonial or quote related to your product or service.
By showing this testimonial in your cover photo, it will be instant social proof to the users who land on your Facebook page.
And as we know, social proof is very important in this day and age. In fact, 83% of people trust reviews over advertising.
5. Demonstrate a product feature or benefit
The 5th idea for a Facebook cover photo could be to demonstrate a product feature or benefit.
For example, if you offer a tool that removes a background to make it transparent in 3 steps.
You may want to create a little 3-step illustration and make it as your Facebook cover photo to showcase what you do.
6. Show off store or office
The 6th idea is to show off your store location or office space.
If you are a local business owner then you may want to show off your store location and the aesthetics.
For example, if you own a local coffee shop, you may want your Facebook cover photo to be the inside of your coffee shop so users can see how nice and aesthetically pleasing it looks so they will want to come inside and work or drink coffee.
7. Promote an upcoming product
The 7th idea is to promote an upcoming product that may be in the works.
For example, a company that often does this is Apple.
They change their cover photo each time a new product is going to be released to get users excited about it.
8. Feature team members or employees
The 8th idea for your Facebook cover photo is to feature team members or employees.
If you are a company during a hiring surge and are looking for new employees, you may want to showcase featured team members or employees on your cover photo.
It can include a testimonial with them saying how they love working at the company.
Having this cover photo will humanize the business and promote community.
This idea also works without the need for new hires.
For example, let’s say you are a small business dedicated to sustainability, you may want to showcase the employees behind the business to humanize the company and add to the brand image.
Common Facebook Cover Photo Mistakes
Now that we’ve covered some ideas for Facebook cover photos, let’s dive into some of the most common mistakes.
1. Improper Sizing
The first common mistake when it comes to Facebook cover photos is improper sizing.
Most users don’t size their cover photo properly so they are left with a cropped or pixelated looking cover photo.
If you are a business or a personal brand who does this, it doesn’t look very professional!
Luckily, after reading this guide, you should know the proper sizing and dimensions for Facebook cover photos and more.
2. Too Much Text
The second mistake people make with Facebook cover photos is having too much text.
Text is great, especially if it helps further enhance your cover photo, however having a cover photo that is lines and lines of text may not be so great.
Remember, it is a cover photo, not a post within an image. Use text to help the image but the cover photo should be able to speak for itself.
The third mistake people make with Facebook cover photos is choosing a cover photo that is too cluttered.
Cluttered in the sense that there are a lot of colors and too many things to look at.
A good Facebook cover photo has a singular focal point that will allow the person looking at the cover photo to instantly understand what to focus on.
4. Choosing Generic Cover Photo
The fourth mistake people make with their Facebook cover photo is choosing a generic photo.
The purpose of a cover photo is to stand out to those viewing your page or group.
Choosing a generic image that does not further enhance the story you are trying to tell with your brand or image just doesn’t have the same impact.
5. Not Aligning with Brand
On the same topic of brand image, the 5th mistake is choosing a cover photo that doesn’t align with your brand.
When picking a cover photo, you want to ask yourself if the photo matches the personality and image of the brand you are trying to convey.
For example, if you have a Facebook page dedicated to your wedding photography brand that captures light and glowy images, you don’t want to pick a cover photo that is dark and bleak — it wouldn’t align with your brand.
Where to Find Facebook Cover Photos
If you want to find a great Facebook cover photo there are lots of resources online you can use.
We hope you enjoyed this guide on Facebook cover photos.
Now we’d love to hear from you!
Is there a Facebook cover idea?
A Facebook cover mistake that you think we left out?
Either way, let us know by leaving a comment down below.
Nate Joaquin Torres is a portrait photographer based in Southern California. As a photographer, Nate loves testing different photography styles and gear to expand his skill set. Outside of photography, Nate enjoys learning about new digital marketing strategy and new ways to think creatively. Nate is also the founder of Imaginated.com, DEEP IN THE MIX, and Blue Hour Candle. Connect with him on Instagram.