How To Use Email Marketing To Nurture Your Online Community

This is a guide covering Email marketing tips to use for nurturing your online community

Ever heard about Email Marketing?

In this article. We will talk about how to use email marketing to nurture your online community.

Let’s dive in.

email-marketing-for-online-community

Introduction

It has allowed businesses to help communicate their services better to their prospects and will enable them to decide better if they want to be a future customer or not.

It has allowed businesses to help communicate their services better to their prospects and will enable them to decide better if they want to be a future customer or not. 

29% of marketers claim that email is one of the most effective marketing channels to use out there and 72% of customers also said they prefer to communicate through email. 

Let’s not wait for any further and find out what ideal email marketing tips we can use to nurture our online community. 

Email marketing tips to use for nurturing your online community 

Set goals 

Email marketing tips to use for nurturing your online community 

So, most likely, you are looking to increase your monthly sign-ups for your product or service.

Or, maybe you are seeking to sell more? Well, in order to do this, you have to set a specific goal to know where you are heading.

Without goals, you create emails online that have no value because you don’t know what you are trying to achieve.

By setting up goals, every email you send out will be sent with a purpose, which gives your online community a clue about what to do next. 

Setup email nurture campaigns 

Email marketing tips to use for nurturing your online community 

For you to run effective email nurturing campaigns, you must follow these steps that we will break down for you:

  • Identify how your offer can help your online community: Divide your solutions into different categories. For example, you sell clothes in various colors that match different preferences. Let’s say you send out a quiz for your prospects to complete, you would then know what kind of preferences they have. In this case, you would also learn how to set up the email you are sending out. 
  • Learn about your customer’s journey: find out what kind of behaviors your customers have. Understanding their issues is precisely what helps you nurture leads in every stage of their journey. Alternatively, you can try using surveys to discover these kinds of issues. 
  • Gather information regarding your leads: email interactions, customer research, and even forms on your website effectively enhance how you send out emails. You can try focusing on the following items: 
    • Demographics 
    • Wants and needs of your prospects
    • Email engagement 
    • Chances of them buying from you based on past behaviors 
  • Work on your emails: There is a difference between sending out emails to users who come for the first time and those who are already part of your online community. During the first interaction with a prospect, you can try including something helpful such as a video or blog post to build trust between both sides. As they continue to interact with your company, you can try sending out follow-up emails with your product or services after seeing what kind of interactions they have on your website. Alternatively, you can try including product demos, customer reviews, and even a call-to-action (CTA) that will show them what to do next. 
  • Adjust and measure as required: a great nurture campaign requires excellent adjustments on the way. Customer preferences may change over time, so you have to be the first to understand the right choice for them.

Automate your campaigns 

Once you have qualified and put your subscribers into different segments, try taking advantage of email automation to get the most out of your email marketing.

Automating your emails makes sure you are always reaching out to your prospects and never missing a conversion or opportunity when it arises. 

There are many email automation software you can use on the web.

Klaviyo is a popular choice that allows you to store customer data in one place and makes it easy to track multiple data simultaneously.

However, Klaviyo is specially built for e-commerce. 

Well, don’t worry because you also have many Klaviyo alternatives out there. Some of the most popular ones include: 

  • Flodesk is a popular option for beginners and experts who love designing emails that make people want to open them. 
  • Mailchimp: an all-in-one integrated email marketing tool. It is an excellent choice for beginners and even has a free plan. 
  • ActiveCampaign: an expert in customer experience automation. Remarkably similar to Mailchimp, ActiveCampaign includes full marketing automation. 
  • ConvertKit: also called ‘creator marketing,’ the platform is excellent for serving bloggers, podcasters, musicians, and much more. 

Either way, it will be a good choice for the email automation software you choose to go with.

While you are automating your emails, you can try including discounts before a holiday comes up and scheduling your emails before for your prospect to see them ahead of time. 

In addition to this, email automation allows you to track customer behaviors.

Allowing you to see who opened your email and who clicked on the links you attached in the email.

There are no more unknown numbers on who clicked on your email, links, and so on. 

What is even better about email automation is that you can find out the best time customers are active and then send emails during this period.

According to a study done by CoSchedule, it shows that the time you send out emails directly affects click-through rates, open rates, and even revenue rates. 

Schedule your emails and make sure you aren’t at the very bottom of your prospects’ inboxes.

You would be surprised that regularly scheduling emails also affects the quality of their deliverability, ensuring your emails will go to your customers and not their spam folder. 

Personalize your email campaigns 

Email marketing tips to use for nurturing your online community 

The power of segmentation applies whenever you can deliver personalized content to your prospects individually.

Personalized content isn’t challenging to conduct, it only requires knowing your prospect and how to deliver. 

You can try including dynamic content in your email personalization. This type of content allows you to customize different pieces of the email depending on who is receiving the email.

For example, when you write an email for your audience, you can send the same email but only change the offer depending on your audience’s location.

Now is your chance to use your creativity

The use of dynamic content also allows you to provide recommendations concerning past behaviors. It is an excellent way of allowing you to stand out from the competition. 

Additionally, if you want to test better what works for each of your segments, you can start using A/B testing.

It allows you to find out what works best and is easy to do. To conduct A/B testing, you can try changing a small feature, or the design of the email, before you send out the emails. 

After conducting these tests, you can start sending out the emails to your online community list, making sure you deliver the best results possible with your email marketing campaign. 

With your email segments, you can see what your email personalization segments respond stronger.

Is it blog posts, images, or what? Try including more images in your following email if it is images. If it is text, try writing more text and including fewer images.

Additionally, to change it up concerning your email segments, you can use photo editing apps in order to make minor changes to every image you wish to personalize. 

Personalization is an important future when it comes to nurturing your online community.

You have to prove to your audience that you actually care, not just to put their names on your email list and never follow up.

Automate your customer journeys 

To get the most out of email marketing, you should set up automated customer journeys.

You can effectively do this by sending an email or a series of follow-up emails based on the prospect’s behaviors and actions. 

Depending on where your customer is in the sales process, that is the kind of email you should design when sending it out. 

Otherwise, customer journeys are excellent in building long-term relationships.

For example, you can offer your customers a discount or special offer after they have purchased multiple times from you. 

Paying attention to your customer actions is essential if you want to have a successful email marketing campaign.

You can try sending emails once a week after they have made a purchase as a request for feedback. Here are some other examples you can use: 

  • Abandoned cart email follow-ups 
  • Follow-up emails after an order 
  • A thank you email after a purchase is made 
  • Follow-up emails after a purchase
  • Emails asking for feedback/ or even surveys 

Wrapping it up 

Well, that’s about it for this article. Hopefully, now, you have many new ideas on how to use these email marketing tips to nurture your online community.

Email marketing has come a long way, so getting personalized with your prospects is a huge advantage you might have over others. 

This article shows you the most important tips you can use whenever designing and writing an email.

Read each section carefully and see how you can improve your email personalization. 

Pay close attention to the needs and wants of your online community, and then whenever you send out that personalized email, you will see that they will be waiting for your following emails each time. 

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