In this glossary definition, we’ll be discussing brand photography.
In this all-new guide you’ll learn about:
- What brand photography is
- Why brand photography is important
- Where you can use brand photography
- Tips to become a brand photographer
- How to get started with brand photography
- And lots more
Businesses are popping up left, right, and center, but someone has to promote them, right?
Enter brand photography, the latest way to make these businesses skyrocket with their stunning and engaging photos. It’s a new niche growing in popularity.
Let’s dive in.
What is Brand Photography?
Brand photography refers to images that represent people or their businesses. Business branding photography helps new businesses to bloom and grow their popularity! They will usually expect you to capture their vision through individual styles, colors, etc.
Why is Brand Photography Important?
When people hear a brand name, they will usually bolt to their social media and search that name. So every brand needs a social media account with good branding, right?
It becomes particularly important for new entrepreneurs to make a name for themselves. This popularity is then used to attract more customers, and eventually lead them to success.
They want people to stop scrolling and follow their accounts because of the astonishing photos!
That is why the association between branding and photography is so significant.
Where You Can Use Brand Photography
So, you’ve taken a picture, but where should you use it? You want the most bang for your buck, right?
Maybe you want to build a good first impression with customers? Then consider using them on:
- Your businesses blog
Want to convert your client to a regular? Then use your photos on a thank you note! This gives off the impression that you appreciate them and expect them to come back.
The options are based on your needs, making it pretty much endless. Use them on your website, paid advertisements, or even use it on a calendar.
How Do I Become a Brand Photographer?
Before getting started, it is wise to understand what brand photography’s hardest steps are and the required skills of a Brand Photographer.
Becoming a brand photographer means that you are ready to conjure your client’s personality onto a photo.
This may be difficult because you need to ask them various questions and listen very carefully to their answer.
Every single solution contributes to the end product, making it particularly valuable.
But hey! Knowing more about your client won’t hurt and will form a bond between both of you.
In summary, you should:
- Be good at communicating.
- Have a portfolio standing by.
- Prepare a list of service bundles and fees.
- Prepare sample shots or references.
Let us explain these topics further to avoid any misunderstandings.
1. Being Good at Communicating
What is brand photography’s hardest trial? It’s the communication and landing that first job.
Communicating consists of listening and asking the right questions. Be ready to ask your clients some questions that explain their market and how you should approach them.
Creative questions help with clarity and explanation of their vision for you. Some examples are:
– What’s the brand?
– What makes their brand stand out from the competitors?
– What do you associate your brand with? Being Bold, Brave, and Independent?
– Do you have a favored tone or color palette? Perhaps the trending pastel?
Listen carefully and ask them to explain if some answers are ambiguous.
Effective communication will place both you and the client on the same page. The job will be much easier once you know what they envision.
2. Preparing a Portfolio
Portfolios help clients when deciding which photographer to hire. Portfolios show your clients your performance in photoshoots.
Supply a wide variety of multiple projects. More experience in various projects makes you a formidable photographer. The more references available, the better.
Make sure that your portfolio gives off a professional first impression to hook those clients in!
3. Prepare a List of Service Bundles and Fees
What is brand photography’s bottom price? People may not know, so provide bundles and the respective fees.
A little trick is to price the first option at a regular market rate, but offer others at a much better rate!
Example? Option one would be 25 shots 1 Location $75, while option two will be much more attractive by providing 50 shots & 2 locations for only $125!
Adjust the price based on your ability and your clients’ request, provide retouching services for post-production as an incentive to keep them coming back. Or you could just add it as a separate option.
4. Prepare Sample Shots or References
Sometimes, clients find it hard to explain what they want. Make your clients’ life more comfortable by preparing sample shots and references.
References come in handy to give you a rough estimation of the atmosphere or mood of the photos.
If they still feel lost and cannot describe it, open Pinterest, and have them choose a handful of photos as a reference. 10-30 is a respectable number to give you a good estimation!
That pretty much sums up how business branding photography work!
How Much do Brand Photographers Make?
The business branding photography allows photographers and clients to charge a varying amount. Pricing depends on the quality, the number of photographs taken, along with the multiple locations needed for the shot.
Let’s say that you could at least profit $100 from one photoshoot that includes 25 photos and two locations. Then the number can shoot up towards $1500 for 100 photos, including 4 locations using multiple props.
You get the idea, depending on what you provide, use, and output, the price can become lower or higher. Bundles also exist, so take advantage of that too!
So, what is brand photography’s average income? Roughly $100 to $2000.
How to Get Started with Brand Photography
People barely know what personal brand photography is. It is only normal for a newcomer or a seasoned photographer to search for help.
We prepared a few handy tips before plunging into the world of brand photography, such as:
1. Know Your Market
Knowing what your market needs and how your market wants to be represented plays a vital role in both parties’ success. They are searching for photographers worth their time and investment.
High-end imagery is always sought after, but well thought out photos are always appreciated.
If you were wondering about trends… Well, yes, this also includes trends.
2. Understand the Business Model
People often do not know what brand photography is. Most of them just hire their friend that owns a fancy camera to take some pictures.
The problem is, there is no guarantee that the person can produce quality, meaningful photos for them.
Your client may be new to this world. So, make sure to make everything as clear and easy as possible. Simple and easy to understand towards the field and how to license/use your images.
Do not worry about working with complete newcomers; they are also trying their best to understand what you are telling them!
3. Making the Most Out of Your Niche
If you have been in photography long enough, you will know that clients want a picture that tells stories and emotions.
Presenting the spirit and personality of a brand correctly allows them to engage more with their customers and become more successful.
Complete this, and many clients will become repeat customers while spreading your name to their entrepreneur circle! Make the most out of every opportunity.
To sum up, what is brand photography? A picture that expresses a vision of a person or brand. Becoming one is not easy, but worth the effort because of the benefits it provides.
Branding and photography work well together. Starting as one should not overwhelm you, as long as you understand your market, business model, and maximize every opportunity. Preparation is critical for both you and the client.
The pay is pretty decent, and you could become a full-time brand photographer given time and dedication. If you are interested, try it out.
It will not hurt learning a new niche, right? Good luck!
Now I want to hear from you!
If you found any of these tips/techniques to be helpful, or you have a tip that works for you —
be sure to let me know by leaving a comment down below!
Nate Joaquin Torres is a portrait photographer based in Southern California. As a photographer, Nate loves testing different photography styles and gear to expand his skill set. Outside of photography, Nate enjoys learning about new digital marketing strategy and new ways to think creatively. Nate is also the founder of Imaginated.com, DEEP IN THE MIX, and Blue Hour Candle. Connect with him on Instagram.