Have you ever heard the term “avant-garde” used to describe art, fashion, or music? It’s a phrase that’s often thrown around, but what does it actually mean?
In this article, we’ll explore the world of avant-garde and dive into the five key characteristics that define this unique and often misunderstood movement.
Whether you’re an artist or simply curious about the cutting edge of creative expression, this article will provide you with a deeper understanding of what avant-garde is all about.
We’ll be covering the following topics:
What Does Avant-Garde Mean?
Avant-garde is a French word that literally translates to ‘vanguard’ or ‘advance guard’. Avant-garde is responsible for redefining our notions of what is acceptable and what is not. It defines the aberration of art against the established order of things.
The word has militaristic connotations and refers to the contingent of forces within an army that is sent ahead of the others for reconnaissance or initial attack.
Avant-garde is a ubiquitous term in the art world, but, ironically, it is also the most misunderstood.
Historically, it wasn’t solely associated with art. It was art with a social commentary and a criticism of traditions.
Over the twentieth century, however, avant-garde began to acquire a purely artistic meaning. It is characterized by breaking away from conventional norms of society, culture, and art.
With time when the term acquired its artistic connotations, it came to be associated with artworks that represented a radical breaking away from traditional practices or standards.
So in a kind of metaphorical sense, avant-garde in art is the advanced guard that pushes the boundaries of art. It is generally considered offensive to the sensitivities of the time and downright rebellious.
What is an Example of Avant-Garde?
Avant-garde does not represent a single movement. All the movements in art that have changed the way we think of art at any given time are considered avant-garde for that time.
Having said that, the work of the famous Realist artist Gustave Courbet is generally considered to be the beginnings of avant-garde art.
To learn more about Gustave Courbet and see some of his work, we recommend checking out this video by The Arts Hole:
The modernist movements from the 1850s onwards are considered to be avant-garde art because they upended traditionally-set norms.
Movements like Cubism, Fauvism, Dadaism, Expressionism, and Surrealism et cetera, were all considered radical for their time, and hence, can rightly be characterized as examples of avant-garde art.
For examples of avant-garde artworks, take a look at these seven examples of avant-garde according to Moma.
Why is it Called Avant-Garde?
As mentioned before, avant-garde literally translates to an excursion away from the set path or an expeditionary force that is sent beyond a boundary for reconnaissance or initial attack.
The meaning of avant-garde has been shaped by this important characteristic.
In essence, the avant-garde artists are like the expeditionary forces that have expanded the horizons of our society’s thinking, consciousness, traditions, culture, and standards.
By rebelling against the status quo, they have introduced ideas that have advanced society, promoted radical reforms, or introduced innovative concepts to our collective thinking.
What are the Avant-Garde Characteristics?
The characteristics of the avant-garde are evident from its definition. Any art that rejects the established norms is avant-garde art.
It is characterized by words like innovative, experimental, progressively radical, and daring. It was also meant to be a rebellion against the status quo.
In the formative years of the avant-garde — the nineteenth century — it was chiefly associated with social change or social change brought about through the expanding consciousness of society.
So in those years, avant-garde art meant art that had social change as its main objective, and artists were the pioneers that would lead humanity toward realizing loftier goals.
Movements like Dada, Realism, Anarchism, and Constructivism are said to be the initial drivers behind social change. This was meant to be offensive to the snobbish elite of the society.
From the twentieth century onwards, the avant-garde has been primarily associated with stylistic innovations in art that may or may not have social change and reform as its ultimate goal.
To learn more about avant-garde and its characteristics, we recommend checking out this in-depth video by nationalgalleries:
How did Avant-Garde Originate?
The term ‘avant-garde’ was first coined by Henri de Saint-Simon in his book titled Literary, Philosophical, and Industrial Opinions, published in 1825, that called upon the artists — along with scientists and industrialists — to bring about a social change in society. In the book, Henri de Saint-Simon writes about the artists:
“We artists will serve you as an avant-garde, the power of the arts is most immediate: when we want to spread new ideas we inscribe them on marble or canvas. What a magnificent destiny for the arts is that of exercising a positive power over society, a true priestly function and of marching in the van [i.e. vanguard] of all the intellectual faculties!”
Avant-garde is a breaking away from the established practice of painting mythological figures; the modernist artists painted subjects that were ordinary.
Gustave Courbet was the first to do this by painting scenes from ordinary life. Courbet’s infatuation with realism and realistic subjects is depicted in all of his paintings.
Take a look at the painting The Desperate Man by Courbet.
Similarly, abstract expressionists broke away completely from tradition when they started painting in lines, shapes, colors, or dripping paint (Jackson Pollock’s signature style).
What Period Was Avant-Garde Introduced?
The avant-garde period started with Gustave Courbet’s Realism artworks till the final years of the abstract expressionist era in the 1960s.
Usually, avant-garde is associated with modernism, and the modernistic movements in art, and the term has a general modernistic connotation.
In the time period from the 1850s to the late 1960s, there are many art movements that influenced the thought of the times.
Some of these movements were driven to produce a social change or reform society through the artworks by challenging the existing beliefs of a society.
However, avant-garde’s distinction as a catalyst for social change morphed into an artistic and stylistic innovation on the purely artistic frontier.
Abstract expressionists, who are also considered avant-garde artists of their time, were more interested in the work and the process of the art rather than its social implications.
Who are Popular Avant-Garde Artists?
Here is a list of popular avant-grade artists along with mini-biographies.
1. Georgia O’Keeffe
She is often called the ‘Mother of American Modernism’.
In the early 1920s, she was considered an iconoclast of American painters with her somewhat abstract style.
She had a fascination for flowers and often painted flowers in a subjectively abstract style.
To learn more about Georgia O’Keeffe, we recommend checking out this video by Watch and Learn:
2. Salvador Dali
Salvador Dali was a renowned Spanish painter who was known for his Surrealist style.
His paintings are highly creative and evoke a sense of shock and awe.
His most famous painting is the one with melting clocks titled The Persistence of Memory which was completed in 1931.
To learn more about Salvador Dali, we recommend checking out this video by Biography:
3. Pablo Picasso
Pablo Picasso was also a Spanish painter who is said to have cofounded the Cubist movement in art along with the artist Braque in 1907.
Pablo Picasso, unlike other artists, created many artworks ranging in the thousands. Apart from painting, he also did sculptures, ceramics, and design.
His artwork is a testament to his versatility and encompasses many styles from Cubism to Abstract Art.
To learn more about Pablo Picasso, we recommend checking out this video by Biographics:
Avant-garde is a misunderstood term partly because art movements have sought to claim it for themselves to the exclusion of others.
In reality, however, avant-garde characterizes any movement in art that seeks to bring about innovation, stylistic change, or social reform through the use of art.
Avant-garde can be any art that is responsible for bringing about an expansion of our psyche, consciousness, and ideas and breaks the established practices of any given era.
Frequently Asked Questions
What are avant-garde views?
Avant-garde views are often characterized by a rejection of traditional norms and values in favor of new, experimental ideas and approaches. This can manifest in various forms, from challenging established artistic or musical styles to pushing the boundaries of societal norms through fashion or political activism.
What does avant-garde style avoid?
Avant-garde style often avoids traditional or conventional techniques and ideas, instead favoring experimentation and innovation. This can include rejecting established norms of beauty or aesthetics, as well as pushing boundaries in terms of subject matter or materials used.
Why was avant-garde controversial?
The avant-garde movement was often controversial because it challenged established norms and values, which could be seen as threatening or disruptive to those who held power or influence. Avant-garde artists and thinkers were sometimes criticized for being too radical or even subversive, as their work often challenged traditional views of art, beauty, and society.
Harriet Maher a freelance writer based in Otautahi New Zealand, where she grew up. After completing an Honours degree in Art History at the University of Canterbury in 2014, she was awarded a full scholarship for a Masters in Art History at the University of Melbourne, which she completed in 2017. She has a lifelong desire to learn, so she’s passionate about new and innovative art practices, and she’s always seeking out new ways to look at and understand art. Her writing attempts to make the invisible seen, and the unsayable said. You can find more of my writing on my website https://www.harrietmaher.com/