If you don’t know what you stand for, then how do you expect others to?
In today’s competitive job market, it’s more important than ever to establish a strong personal brand that sets you apart from others in your field.
One way to do this is by crafting a clear and concise personal brand statement that communicates your unique value proposition to potential employers, clients, or collaborators.
In this guide, we’ll be discussing everything you need to know about personal brand statements and will be providing 42 personal brand statement examples.
We’ll be covering the following topics (click on a bullet point to jump to that section):
What is a Personal Brand Statement?
A personal brand statement is a short statement used to describe your personality, attributes, skills, and achievements. It’s intended to create an immediate impression of who you are professionally speaking.
A personal brand statement is a crucial step in your personal branding efforts and when it comes to building your personal brand.
For example, if you were applying for a job that required strong customer service skills, your personal brand statement might be something like this:
“I am an extremely helpful individual who always maintains high standards of work ethic. Not only do I enjoy helping others, but I am also resourceful and will use all available means to get the task done successfully.”
Is a Personal Brand Message and Personal Brand Statement the Same Thing?
A personal brand message is the same thing as a personal brand statement, but the terms are often used interchangeably.
This article uses ‘personal brand statement’ because it is more widely recognized and searchable.
Is a Personal Brand Headline and Personal Brand Statement the Same Thing?
No, a personal brand headline is different from a personal brand statement.
A personal brand headline is generally an attention-grabbing sentence used to make someone stop and read your resume.
It appears at the top of your resume under your name and contact information and should sum up its contents in one sentence only.
For example: “Creative problem solver with a demonstrated history of excelling at team-based projects.”
How to Write a Personal Brand Statement
You can follow these steps in order to write your own personal brand statement:
- Be clear about your professional goals. What are your goals for the next year? The next decade?
- Write down what sets you apart from other professionals. Use specific examples to make it clear.
- Make it no longer than 1 or 2 sentences, depending on how much information you need to convey.
- For example, if your career goal is to work in design, your personal brand statement can say “I’m a creative graphic designer who’s looking for an opportunity to help promote your company.”
- Print it out and post it where you’ll see it regularly, like on the back of your computer monitor or above your workspace.
- Make sure it’s something that will impress potential employers. If you aren’t sure, ask a friend or family member to read it and give their input.
42 Examples of Personal Brand Statements
Here are 42 examples of different personal brand statement example templates that you can use for inspiration.
These are great boiler-plate template examples that you can tweak and mold to your own professional experience and skillset.
- “I am a dedicated recruiter with 20 years of experience and expertise in matching talent to opportunity, which has led to an impressive record of more than 5,000 placements.”
- “I’m a reliable IT professional that has over seven years’ experience in the high-tech industry and I’m skilled in supporting my client’s computer networks.”
- “I am a creative digital marketer who is able to promote your brand through innovative, exciting online campaigns.”
- “I’m an experienced HR manager with 10 years’ experience helping companies find and keep talented employees.”
- “I’m a detail-oriented systems administrator with the ability to increase the efficiency of any business.”
- “I’m a skilled graphic designer with five years’ experience in working for various advertising agencies.”
- “I am a passionate event planner that can help you plan your next big conference or party.”
- “I am an experienced, results-oriented marketing executive that knows how to help your company grow.”
- “I am a skilled accountant that can help you manage all the financial components of your business.”
- “I’m an experienced logistics coordinator who can keep many different projects on track and meet tight deadlines.”
- “I am an exceptional marketing assistant with three years’ experience in promoting various businesses online, through social media and other forms of media.”
- “I am a creative writer with years of experience working for magazines, newspapers, and websites.”
- “I am an experienced marketing executive that has helped multiple companies increase their sales numbers through effective branding strategies.”
- “My extensive knowledge of the fashion industry includes designing beautiful clothing with intricate details, planning high-fashion photoshoots with the perfect models, hiring talented makeup artists and stylists, overseeing the production of clothes to ensure that they are made properly with quality materials, working closely with retailers to find the best ways to market clothing.”
- “I am a skilled SEO expert that can help your website rank higher in search results for specific key terms.”
- “I am a skilled recruiter with eight years’ experience in connecting industry professionals with some of the best companies in their fields.”
- “I am an effective manager with 10 years of experience helping teams become more efficient, innovative, and collaborative while developing leaders at all levels to help drive company goals.”
- “I’m an experienced PR manager that can help you increase your company’s exposure to generate more business.”
- “I am an organized, responsible data entry specialist with 10 years’ experience in multiple industries.”
- “My awesome communication skills allow me to create original content for social media accounts and website posts, blog posts, newsletters, and other types of mass communication.”
- “I’m a brilliant project manager that can help you reach your goals and meet deadlines with ease.”
- “I am a detail-oriented transcriptionist with five years’ experience in the medical industry and I am able to transcribe audio files of up to 100 minutes in length.”
- “I am an experienced professional with the ability to teach others what I know.”
- “I am a problem-solver and a natural leader.”
- “I’m an exceptional copywriter who can help you increase your revenue.”
- “I’m a self-starter and an efficient worker with the ability to improve your business processes.”
- “I am a detail-oriented professional that is committed to getting the job done on time and under budget every time.”
- “I’m a self-taught web designer that can build you an attractive website.”
- “I am a go-getter and I am looking for my next career challenge.”
- “I am a reliable, hardworking individual with experience in customer service and sales management.”
- “I help people find their dream home or sell their existing home for the best price.”
- “I am a highly-skilled, competent massage therapist who can help you release stress and improve your quality of life.”
- “I am an experienced market analyst with over 10 years’ experience in sales, marketing research, global business development, M&A, and brand marketing.”
- “I am a goal-oriented professional with a proven track record of achieving results.”
- “I am a motivated and reliable business consultant that is ready to assist you in your next project.”
- “I’m a savvy marketer who can help your company build its brand awareness and increase sales.”
- “I have over 20 years’ experience as a successful entrepreneur and digital marketing consultant.”
- “I am a skilled blogger and social media expert that can help you increase your brand’s authority online.”
- “I’m the kind of reliable professional who will do whatever it takes to get the job done.”
- “My goal is to bring clarity to any chaotic problem so we can find a solution together.”
- “I am a dedicated, reliable administrative assistant.”
- “I am an award-winning chef with over 20 years of cooking experience.”
Why Is a Personal Brand Statement Important?
A personal brand statement can be an important tool for your career. It will help you to stand out from the crowd by highlighting exactly what you have to offer as a professional.
This can influence how potential employers, clients, or customers perceive you.
For example, if you say that you’re a “go-getter,” people might be more inclined to work with you because this means that they know you will get the job done quickly and efficiently.
Your personal brand statement can also help guide your career path so that you have direction on what type of opportunities are available to you.
How Can Personal Brand Statements Be Used?
There are many ways that personal brand statements can be used.
1. Professional
For example, you might need to write one for a potential employer or customer that you’re trying to win over.
2. Personal
You may also want to write one for yourself – this way, it acts as a reminder of what skills and qualities you have so that they influence your career path in a positive way.
How to Answer “What is Your Personal Brand?”
Many people have a hard time answering the question, “What is your personal brand?”
Here are some ideas to help you craft an answer:
1. Adjectives
Consider using adjectives that describe what you have to offer as a professional.
For example, you could say that you’re driven or results-oriented.
If possible, focus on one or two adjectives so they have the most impact.
For example: “I’m a strategic thinker who brings insight and clarity to all projects that I work on.”
2. Differentiation
You could also say that you differentiate yourself from others by
- Being a skilled communicator
- Having a unique perspective
- Being a team player
You could also say that you’re someone who is motivated by challenges. This way, the person listening to your answer knows that you will do whatever it takes to get the job done no matter what obstacles are in the way.
Using the personal brand statement examples above is a great start that you can then personalize.
Where to Put Your Personal Brand Statement?
You can put your personal brand statement on your resume, website, business cards, and social media profiles.
This way, it’s always there in front of potential employers or clients when they’re viewing your profile or reading through your professional accomplishments.
What Should a Personal Brand Statement Contain?
When writing a personal brand statement for yourself, make sure it’s honest and authentic.
Don’t embellish your skills or lie about what you can do. Instead, focus on the most impressive aspects of yourself as a professional.
It might also be a good idea to write down two or three skills that you have so this way it’s easy for employers or clients to understand what makes you different from other candidates.
Are There Any Downsides to Personal Brand Statements?
Some people might think that personal brand statements are a bit shallow.
Because you’re highlighting the best parts about yourself, it may make you appear less relatable or less human in comparison to other candidates.
However, this is not necessarily true because everyone has different skills and talents that will make them stand out in the right way.
How do I sell myself as a brand?
To sell yourself as a brand, you need to identify the unique qualities, skills, and values that set you apart from others. Then, you need to develop a clear and consistent message that communicates your brand to your target audience, using various channels such as social media, networking, and personal branding.
What makes a good personal brand statement?
A good personal brand statement is clear, and concise, and communicates your unique value proposition to your target audience. It should highlight your strengths, values, and goals in a way that resonates with your audience and sets you apart from others in your field.
Do I need a personal brand statement?
While it’s not necessary to have a personal brand statement, having one can help you communicate your unique value proposition to potential employers, clients, or collaborators. It can also help you clarify your goals and strengths, and differentiate yourself from others in your field.
Final Remarks
We hope you enjoyed this guide on personal brand statements and can use some of the examples we provided for inspiration.
This guide is also a part of our Personal Branding Hub, so be sure to check that out for further personal branding tips and insights.
Nate Torres is an entrepreneur, growth marketer, and photographer and writes mostly on those topics. Nate runs his own professional photography business and photography blog called Nate Torres Photography. Nate enjoys learning about new digital marketing strategy and new ways to think creatively. He is also a photography speaker and author on Photofocus.