If you don’t know what you stand for, then how do you expect others to?
In today’s world:
It’s more important than ever to establish a strong personal brand that sets you apart from others in your field.
One way to do this is by crafting a clear and concise personal brand statement.
In this guide, I’ll be covering:
- The definition of a personal brand statement
- How to write a personal brand statement
- 50+ examples you can use for inspiration
Let’s dive right in.
Table of Contents
What is a Personal Brand Statement?
A personal brand statement is a short statement used to describe your personality, attributes, skills, and achievements.
It’s intended to create an immediate impression of who you are professionally speaking.
Crafting a personal brand statement is a an important step on your journey to building your personal brand.
If you were applying for a job that required strong customer service skills, your personal brand statement might be something like this:
“I am an extremely helpful individual who always maintains high standards of work ethic. Not only do I enjoy helping others, but I am also resourceful and will use all available means to get the task done successfully.”
How to Write a Personal Brand Statement
You can follow these steps in order to write your own personal brand statement:
1. Be Clear About Your Professional Goals
Be clear about your professional goals.
What are your goals for the next year? The next decade?
If your goal is to become a renowned digital marketing expert, your personal brand statement might begin like this:
“I aspire to become a leading digital marketing expert…“
2. What Sets You Apart?
Write down what sets you apart from other professionals.
Use specific examples to make it clear.
Continuing on the previous example, you could continue with:
“…with a passion for innovative strategies that drive results. My ability to blend data-driven insights with creative solutions distinguishes me from the rest.“
3. Short and Sweet
Make it no longer than 1 or 2 sentences.
Depending on how much information you need to convey.
For example, here would be the full personal brand statement:
“I aspire to become a leading digital marketing expert with a passion for innovative strategies that drive results. My ability to blend data-driven insights with creative solutions distinguishes me from the rest.“
4. Let It Be Seen
Print it out and post it where you’ll see it regularly, like on the back of your computer monitor or above your workspace.
Or paste it on your social media, LinkedIn profile, or other networking sites.
5. Get Feedback
Make sure it’s something that will impress potential employers.
If you aren’t sure, get feedback from someone who will be objective.
Ask a friend or family member to read it and give their input.
40 Personal Brand Statement Examples
Here are 40+ examples of different personal brand statement example templates that you can use for inspiration.
These are great boiler-plate template examples that you can tweak and mold to your own professional experience and skillset:
1. Marketing Professional
“I’m dedicated to revolutionizing brand awareness through strategic digital campaigns. My creativity and data-driven approach set me apart in the industry.”
2. IT Specialist
“As an IT professional, I’m committed to solving complex problems with innovative solutions. My knack for simplifying technology for non-techies is what defines me.”
“I’m an entrepreneur on a mission to disrupt the market with sustainable innovations. My ability to turn challenges into opportunities is my superpower.”
4. Financial Advisor
“I’m passionate about helping individuals secure their financial futures. My personalized and holistic approach to wealth management makes me stand out.”
5. Healthcare Leader
“I’m a healthcare leader dedicated to improving patient outcomes. My combination of clinical expertise and strategic vision drives healthcare innovation.”
6. Content Creator
“I’m a content creator, bringing stories to life through words and visuals. My unique storytelling style captivates audiences and sparks engagement.”
7. Human Resources Professional
“I’m an HR expert committed to fostering workplace inclusivity and employee growth. My empathetic leadership and data-driven HR strategies set me apart.”
8. Sustainability Advocate
“I’m a sustainability advocate on a mission to create a greener world. My ability to unite communities and businesses for environmental change defines my work.”
9. Sales Guru
“I’m a sales guru, known for exceeding targets and building lasting client relationships. My consultative approach and problem-solving skills drive my success.”
10. Graphic Designer
“I’m a graphic designer passionate about visual storytelling. My ability to blend creativity with user-centered design principles is my trademark.”
“As an educator, I’m dedicated to shaping future leaders. My innovative teaching methods and commitment to lifelong learning make me unique.”
12. Event Planner
“I’m an event planner who turns dreams into memorable experiences. My attention to detail and knack for anticipating needs sets me apart.”
13. Data Scientist
“I’m a data scientist on a mission to extract insights from the noise. My passion for data-driven decision-making distinguishes me in the field.”
14. Social Media Influencer
“I’m a social media influencer, sharing my journey to inspire others. My authenticity and relatability connect me with a growing community.”
15. Nonprofit Leader
“I’m a nonprofit leader dedicated to driving social change. My strategic approach to impact measurement and fundraising sets my organization apart.”
16. Legal Professional
“I’m a legal professional, advocating for justice with unwavering integrity. My ability to find innovative solutions to complex legal issues defines me.”
17. UX Designer
“I’m a UX designer, creating seamless digital experiences. My user-centric design approach and empathy for users set me apart in the industry.”
18. Supply Chain Expert
“I’m a supply chain expert committed to optimizing logistics. My ability to streamline operations and reduce costs is my competitive edge.”
19. Health Coach
“I’m a health coach empowering individuals to live their best lives. My holistic approach to wellness and personalized guidance make me unique.”
20. Data Analyst
“I’m a data analyst, translating numbers into actionable insights. My knack for uncovering hidden trends and patterns distinguishes me.”
21. Real Estate Agent
“I’m a real estate agent helping clients find their dream homes. My market expertise and dedication to customer satisfaction set me apart.”
22. Leadership Coach
“I’m a leadership coach, guiding professionals to unlock their full potential. My transformative coaching style and results-driven approach define me.”
23. Culinary Artist
“I’m a culinary artist, creating unforgettable dining experiences. My fusion of flavors and dedication to culinary innovation set me apart.”
24. Public Relations Specialist
“I’m a PR specialist, shaping public perception for brands. My storytelling skills and crisis management expertise define my work.”
25. Environmental Scientist
“I’m an environmental scientist committed to preserving nature. My research and advocacy for sustainable solutions distinguish me in my field.”
26. Sales and Marketing Hybrid
“I’m a sales and marketing hybrid, bridging the gap between strategy and execution. My ability to connect with customers and drive growth is my strength.”
27. Career Coach
“I’m a career coach helping professionals navigate their career paths. My strategic guidance and empowerment approach set me apart.”
28. Product Manager
“I’m a product manager, shaping innovative solutions. My ability to align customer needs with product development defines my role.”
29. Fitness Trainer
“I’m a fitness trainer, transforming lives through health and wellness. My motivational coaching and personalized fitness plans make me unique.”
30. Cybersecurity Expert
“I’m a cybersecurity expert, safeguarding digital landscapes. My proactive threat detection and commitment to security set me apart.”
31. Travel Blogger
“I’m a travel blogger, exploring the world one adventure at a time. My storytelling and wanderlust inspire others to embark on their journeys.”
32. Diversity and Inclusion Champion
“I’m a diversity and inclusion champion, driving cultural change. My inclusive leadership and equity initiatives define my mission.”
33. Financial Analyst
“I’m a financial analyst, decoding market trends. My ability to make complex financial data accessible and actionable sets me apart.”
34. Interior Designer
“I’m an interior designer, transforming spaces into works of art. My keen eye for aesthetics and functionality defines my designs.”
35. Research Scientist
“I’m a research scientist, pushing the boundaries of knowledge. My innovative research methods and passion for discovery set me apart.”
36. Social Entrepreneur
“I’m a social entrepreneur, creating businesses for a better world. My commitment to profit with purpose and sustainability defines my ventures.”
37. Public Health Advocate
“I’m a public health advocate, working to improve community well-being. My data-driven initiatives and community engagement set me apart.”
“I’m a copywriter, crafting compelling stories for brands. My words have the power to connect, engage, and drive action.”
39. Project Manager
“I’m a project manager, turning chaos into organized success. My strategic planning and team collaboration define my approach.”
“I’m a philanthropist, dedicated to making a positive impact. My generosity and strategic giving define my mission for a better world.”
Personal Brand Statement Examples for Students
A personal brand statement for students should be concise, impactful, and highlight the unique qualities, skills, and aspirations.
Here are some great examples that you can use for inspiration if you are a student:
1. Aspiring Engineer
“I’m an aspiring engineering student with a passion for innovation. My dedication to problem-solving and hands-on approach to projects sets me on the path to shape the future of technology.”
2. Future Educator
“I’m a student pursuing a degree in education, driven by my love for teaching and inspiring young minds. My empathetic nature and commitment to lifelong learning make me an educator in the making.”
3. Emerging Entrepreneur
“I’m a student entrepreneur with a vision for innovative solutions. My creativity, resilience, and willingness to embrace challenges define my journey as a future business leader.”
4. Environmental Advocate
“I’m a student deeply committed to environmental conservation. My advocacy, sustainable practices, and passion for eco-conscious initiatives reflect my dedication to protecting our planet.”
5. Aspiring Healthcare Professional
“I’m a student on the path to becoming a healthcare professional. My empathy, strong work ethic, and determination to make a difference in people’s lives drive my pursuit of a career in healthcare.”
6. Creative Thinker
“I’m a student with a flair for creativity and a passion for artistic expression. My ability to think outside the box and turn ideas into visual and conceptual masterpieces defines my journey as a creative thinker.”
7. Future Scientist
“I’m a student with a thirst for scientific discovery and a drive to solve complex problems. My dedication to research, data analysis, and critical thinking shapes my path as a future scientist.”
8. Social Justice Advocate
“I’m a student committed to social justice and equity. My activism, advocacy work, and unwavering belief in fairness define my role in striving for a more just society.”
9. Tech Enthusiast
“I’m a student with a passion for technology and its transformative potential. My curiosity, coding skills, and eagerness to explore emerging tech trends set me on the path to becoming a tech innovator.”
10. Global Citizen
“I’m a student who believes in the power of global connections and cultural understanding. My international experiences, language skills, and commitment to fostering cross-cultural dialogue shape my identity as a global citizen.”
Personal Brand Statement Examples for Leaders
A personal brand statement for leaders should convey confidence, authenticity.
Key qualities that make you effective in a leadership role.
Here are some examples you can use for inspiration if you are currently in a leadership role:
1. Visionary Leader
“I am a visionary leader who thrives on shaping the future. My strategic foresight, bold decision-making, and ability to inspire teams drive meaningful change.”
2. Inspirational Mentor
“I am an inspirational mentor, dedicated to nurturing the potential in others. My guidance, empathy, and commitment to personal growth empower individuals to achieve greatness.”
3. Transformative Innovator
“I am a transformative innovator, pushing boundaries to create groundbreaking solutions. My creativity, resilience, and fearless approach to challenges define my leadership.”
4. Inclusive Advocate
“I am an inclusive advocate, championing diversity and equity in all aspects of leadership. My commitment to creating inclusive environments and fostering belonging sets the tone for positive change.”
5. Strategic Problem Solver
“I am a strategic problem solver, adept at turning complex issues into actionable solutions. My analytical thinking, adaptability, and focus on results drive success in any endeavor.”
6. Empowering Manager
“I am an empowering manager, dedicated to cultivating high-performing teams. My servant leadership, clear communication, and trust-building skills foster collaboration and excellence.”
7. Resilient Trailblazer
“I am a resilient trailblazer, unafraid of challenges and adversity. My ability to lead by example, stay composed under pressure, and adapt to change is my hallmark.”
8. Thought Leader
“I am a thought leader in my field, shaping industry trends and insights. My expertise, continuous learning, and thought-provoking contributions set the standard for excellence.”
9. Ethical Decision-Maker
“I am an ethical decision-maker, committed to integrity in leadership. My unwavering moral compass, transparency, and principled approach guide my actions.”
10. Change Catalyst
“I am a change catalyst, driving organizational transformation. My strategic change management, communication skills, and resilience empower teams to embrace and thrive through change.”
Is a Personal Brand Message and Personal Brand Statement the Same Thing?
A personal brand message is the same thing as a personal brand statement, but the terms are often used interchangeably.
This article uses ‘personal brand statement’ because it is more widely recognized and searchable.
Is a Personal Brand Headline and Personal Brand Statement the Same Thing?
No, a personal brand headline is different from a personal brand statement.
A personal brand headline is generally an attention-grabbing sentence used to make someone stop and read your resume.
It appears at the top of your resume under your name and contact information and should sum up its contents in one sentence only.
“Creative problem solver with a demonstrated history of excelling at team-based projects.”
Why Is a Personal Brand Statement Important?
A personal brand statement can be an important tool for your career.
It will help you to stand out from the crowd by highlighting exactly what you have to offer as a professional.
This can influence how potential employers, clients, or customers perceive you.
If you say that you’re a “go-getter,” people might be more inclined to work with you.
Because this means that they know you will get the job done quickly and efficiently.
Your personal brand statement can also help guide your career path.
It can provide direction on what type of opportunities are available to you.
How Can Personal Brand Statements Be Used?
There are many ways that personal brand statements can be used.
For example, you might need to write one for a potential employer or customer that you’re trying to win over.
You may also want to write one for yourself – this way, it acts as a reminder of what skills and qualities you have so that they influence your career path in a positive way.
How to Answer “What is Your Personal Brand?”
Many people have a hard time answering the question, “What is your personal brand?”
Here are some ideas to help you craft an answer:
Consider using adjectives that describe what you have to offer as a professional.
You could say that you’re driven or results-oriented.
If possible, focus on one or two adjectives so they have the most impact.
“I’m a strategic thinker who brings insight and clarity to all projects that I work on.”
You could also say that you differentiate yourself from others by
- Being a skilled communicator
- Having a unique perspective
- Being a team player
You could also say that you’re someone who is motivated by challenges.
This way, the person listening to your answer knows that you will do whatever it takes to get the job done.
No matter what obstacles are in the way.
Using the personal brand statement examples above is a great start that you can then personalize.
Where to Put Your Personal Brand Statement?
You can put your personal brand statement on your resume, website, business cards, and social media profiles.
This way, it’s always there in front of potential employers or clients when they’re viewing your profile.
Or reading through your professional accomplishments.
Are There Any Downsides to Personal Brand Statements?
Some people might think that personal brand statements are a bit shallow.
Because you’re highlighting the best parts about yourself, it may make you appear less relatable or less human in comparison to other candidates.
However, this is not necessarily true because everyone has different skills and talents that will make them stand out in the right way.
How do I sell myself as a brand?
To sell yourself as a brand, you need to identify the unique qualities, skills, and values that set you apart from others. Then, you need to develop a clear and consistent message that communicates your brand to your target audience, using various channels such as social media, networking, and personal branding.
What makes a good personal brand statement?
A good personal brand statement is clear, and concise, and communicates your unique value proposition to your target audience. It should highlight your strengths, values, and goals in a way that resonates with your audience and sets you apart from others in your field.
Do I need a personal brand statement?
While it’s not necessary to have a personal brand statement, having one can help you communicate your unique value proposition to potential employers, clients, or collaborators. It can also help you clarify your goals and strengths, and differentiate yourself from others in your field.
We hope you enjoyed this guide on personal brand statements and can use some of the examples we provided for inspiration.
This guide is also a part of our Personal Branding Hub, so be sure to check that out for further personal branding tips and insights.
Nate Torres is a seasoned photographer and marketing consultant, providing educational photography content while also teaching photographers how to grow their business and brand through SEO. Beyond the lens, he’s an authoritative voice in the photography industry, serving as a speaker and photography author for renowned photography publications such as Photofocus, SLR Lounge, and Fstoppers. An entrepreneur and lifelong learner at heart, Nate is also the co-founder of Imaginated, an educational platform. Nate shares his insights on his YouTube channel, “Nate Torres,” and on his personal photography blog, Nate Torres Photography. But his expertise doesn’t stop at photography. Whether it’s elucidating the nuances of marketing within the realm of photography or sharing broader marketing insights, Nate Torres brings to the table a wealth of expertise, ensuring readers and audiences benefit from both his photographic acumen and marketing knowledge.