Instagram is a simple yet useful asset to your brand, especially if you’re a blogger and/or social media influencer.
Not many other apps offer such a unique method of storytelling. And when used correctly, Instagram is just the kind of thing that will elevate your blogging.
However, while Instagram is simple to use, you’re not going to do your marketing strategy any favors if you’re not carefully considering what photos you’re adding to your feed.
It’s important to strike a balance between cohesion and engagement.
It’s difficult to pinpoint what makes a feed “cohesive”—there are many avenues toward the same goal.
But one thing all professional bloggers have in common is that they take the time to edit their photos, before and after they post.
This is a helpful guide discussing how to edit Instagram photos like a blogger.
We’ll be covering the following topics (click on a bullet point to jump to that section):
What Apps to Use to Edit Instagram Photos like a Blogger
There are plenty of photo editing apps to choose from. However, you still need an artist’s eye, to have a clear vision, and to use the tools you have available to their fullest.
Even still, it’s never been easier to make your photos shine with the best photo editing apps on the market:
Availability: Android & iOS
Snapseed has cemented itself as the go-to mobile photo editing app in both the Android and iOS marketplace.
Originally developed independently, the application was purchased by Google in 2012.
Known for its robust array of editing features, Snapseed’s user interface is perfect for mobile editing.
Through the use of “swipe” gestures and sophisticated automatic adjustments, Snapseed will allow you to edit your photos in very little time.
However, if you’re looking to fine-tune your editing, Snapseed is the best tool for the job—it allows advanced post-processing like precision masking, which allows you to completely change the focal point of your photo in post.
2. Photoshop Express
Availability: Android & iOS
Photographers have a deep relationship with Adobe. The company has long provided them with the quintessential suite for photographer, videography, and everything in-between.
While the company was slow to the party, it’s finally launched a toned-down version of its massively successful Photoshop for mobile.
Known as Photoshop Express, it packs many of its post-processing and retouching tools into a more streamlined version of its popular software.
Adobe saw the writing on the wall when it designed its mobile application; photographers love to have complete control over their images, but mobile photographers benefit most from a concise and intuitive toolset.
With this in mind, Adobe packed Photoshop Express with algorithms designed to quickly enhance your photos based on the most-often cited issues with smartphone photography.
Adobe hopes you’ll find exactly what you need with a tap of a button.
With Perspective Correction, Adobe quickly mitigates the skewed dimensions often found in phone photographer due to the contour of smartphone lenses.
They’ve also cleverly designed a tool for dramatically boosting contrast to cut through haze and make your photos pop with little effort.
Beyond that, they offer a sophisticated set of automatic filters with the ability to design your own.
Availability: Android & iOS
Much like Snapseed, VSCO has been around since the early days of smartphone photography.
When phone users were realizing that phone photography was finding its place as an artist platform, VSCO stepped in to offer an array of tools that intuitively boosted the quality and range of the photos users were taking.
VSCO still stands as one of the best mobile editing tools on the market. It’s found its place as a source for sophisticated post-processing filters and as a community, which is what makes it stand apart from both Snapseed and Photoshop Express.
You’re more than welcome to use VSCO for things like manual focus and depth of field control, eye-popping automatic filters that bring range and contrast to your photos, and robust videography tools.
But you can also take part in an expansive online community of artists.
Popular Filters Used by Bloggers for Their Instagram Photos
Sometimes all that’s needed to make your photography pop is the right filter. But what are filters?
They’re complicated algorithms developed by programmers that process your photography, changing things like brightness, contrast, saturation, hue, and many other aspects of your photograph.
The truth is, as sophisticated as our phones are, they still employ relatively tiny camera sensors coupled with tiny camera lenses.
This adds up to a fairly limited range that benefits from post-processing.
Your phone most likely processes the photo before you even see it, but additional processing in the form of filters is recommended.
However, using a gaudy or inappropriate filter on your photo can make it even worse; it’s best to know of a handful of great filters and stick to those for a cohesive brand.
1. VSCO’s S2 Preset
You can’t go wrong with many of the presets (VSCO’s name for filters) that VSCO has to offer. But some presets work better for your brand than others.
VSCO’s “S2” preset will brighten and clean-up your pics, giving them crisp, concise whites.
This preset is good for fashionable photos—think of modeling and lifestyle photography.
2. Afterlight’s Russ Filter
While not mentioned earlier, Afterlight is another great photo editing tool that focuses on filters. And their “Russ” filter is one of the best that they offer.
It will decrease your photograph’s contrast while boosting its brightness, giving your photography a muted aesthetic.
Muted looks are perfect for cultivating a sophisticated, somewhat academic brand.
3. A Color Story’s Wool Filter
A Color Story is another mobile application that has dominated the market in providing users with both free and paid filters that will instantly enhance their “look”.
These products understand that bloggers aren’t just looking for great photography—they’re looking for a unified palette.
A Color Story’s “Wool” filter is just that—it’s a filter you can apply to your Instagram photography to give your photos a cozy, autumnal vibe.
Think of pumpkin-spiced lattes and hayrides in your most well-worn wool sweater.
3 Simple Editing Tips
Depending on your brand, you may not be satisfied with just using filters. In many cases, you’ll want to fine-tune your photography by editing it.
Much of the same methodology applies to mobile editing as it does standard photography, with some adaptations to the Instagram medium.
1. Color Correct
If you’re not applying a filter, then color correct your photo using your intuitive eye or the automatic tool color correction tool in your favorite editing software.
On their own, smartphone photos are typically flat.
2. Crop for Composition
You should try and compose your photo while you’re taking it but smartphones are handheld, so it’s easy to move your hand while snapping your photos.
After you’ve taken them, crop your photos using the rule of thirds (if it applies) and most of all, straighten your photos against the horizon!
3. Make it Cohesive
You’re a blogger and you have a brand. And just like a corporate brand, you should already know your aesthetic, including your color palette.
So, whatever you adjust in your photos, ensure it follows a cohesive style that, when added to Instagram, goes with the rest of the photos on your feed.
If you find a specific filter to be attractive, then stick with that filter. The more you deviate, the more fractured your look will be.
Why You Want to Edit Instagram Photos if You Are a Blogger
Smartphones are remarkable devices. Even a decade ago, the thought of having a full-fledge computer that we manipulated by touch and fit in our front pocket seemed like science fiction.
Yet, with mobile editing tools, we are closer than ever to producing rich, vibrant photos from the tiny cameras embedded in our handhelds.
As a blogger, your brand is your entire product.
And without photo editing, you’ll quickly find that your product will present itself as fractured and inauspicious to your audience.
With some editing, your blogging brand will tell a great, compelling story with little effort!
Nate Torres is an entrepreneur, growth marketer, and photographer and writes mostly on those topics. Nate used to run his own professional photography business called Nate Joaquin Photography but has since focused on the marketing and business aspect of photography although he still enjoys taking photos. Nate enjoys learning about new digital marketing strategy and new ways to think creatively. He is also a photography speaker and author on Photofocus.com.